Expert Selling Tips in Oregon | Hillshire Realty Group, Inc

Selling Your Home

If you are considering a home purchase, use the guide below for helpful hints and tips and learn how to avoid common mistakes when buying in the Portland Metro area.

We Know the Portland Real Estate Market.

Portland is a unique and diverse area. Each community has its own character. Each neighborhood appeals to a different buyer. To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the experience to do this.

We Have the Creative Talent to Showcase Your Home.

The old adage, "You can't judge a book by its cover" is passé today. This is a fast-paced, image-oriented society in which we live. First impressions really do count! Every piece of information on your property, whether it be a brochure, the wording in the Multiple Listing Service, a presence on the Internet, or a well-placed advertisement, must show your home in the best possible light.

During all phases of a listing from the initial paperwork and promotion through the very last details of the closing, we personally attend to all of the details. As a result, the large majority of our transactions come through referrals and repeat business.

Pricing Your Home

Pricing your home is both an art and a science. Achieving the optimal price is the result of both objective research into comparable properties and a gut feeling about your property and the current market.

The right price should:

Attract buyers
Allow you to earn the most money possible
Help you sell as quickly as possible

The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it's important to remember that, although the price is set by you, the value of the home is determined by the buyer. Try to avoid allowing your enthusiasm to impact your better judgment - overpricing is a common mistake that can cost you in the end.

The Importance of Proper Pricing

Faster sale and less inconvenience
Exposure to more buyers
Increases Real Estate Agent's response
Generates more advertising/sign calls
Attracts higher offers
Means more money to seller
Avoids being "shopworn"

What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.

Common Reasons for Overpricing

Over-improvement
Need
Purchasing in higher-priced area
Original purchase price too high
Lack of factual data
Bargaining room
Move isn't necessary
Assessed value
Emotional attachment
Opinion of family and neighbors

Dangers of Overpricing

Most of the activity on your home will occur in the first few weeks. Pricing a home properly and then creating immediate urgency in the minds of agents and buyers is critical.
Buyers who have seen most available homes in their price range are waiting for the "right house" to come on the market. That's why if a house is priced right, it will sell quickly. The buyers are there waiting for it.
Don't start with a high price and the assumption that you can reduce it later. By the time you decide to lower the price, it may be too late, as interest will have alreadywaned.
A major cause for concern is appraisal problems; overpricing can lead to loan rejections and lost time.
Even if your home is nicer than other homes in the same area, your house won't be picked for viewing if you set the price too high.
Buyers and agents become aware of the long exposure period and often are hesitant to make an offer because they fear something is wrong with the property.
Attracting the wrong buyers.
Fewer potentially qualified buyers will respond.
You might help sell similar homes that are priced low.
You could lose money as a result of making extra mortgage payments while incurring taxes, insurance and unplanned maintenance costs.

The Role of a Real Estate Agent in Pricing

Provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMAis performed by comparing previously sold homes in the area, and currently active homes to know your competition.
There is no "exact price" for real estate
We don't tell you what we think your home is "worth".
The market determines value…together we determine the price.
You determine the price based on the factors you control:
    - Marketing time
    - Financing alternatives provided
    - Condition
    - Exposure method
Keep in touch with market trends and keep up to date with market activity of comparable homes.
Estimate your net proceeds.
Help to determine offering incentives.

An agent has NO control over the market, only the marketing plan. Never select an agent based on price.

Instant property Valuation

Have an Expert Help You Find Out What Your Home is Really Worth Today

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We'll be in touch with your free personalized report. It'll compare your home to nearby properties, taking into account market conditions, location, and features to accurately determine its value.

Search Homes

Past Transactions

Sold
$1,985,000

15655 NorthEast Eilers Road, Aurora, OR 97002
- 5 Beds
- 4 Baths
- 5,595 Sq.Ft.
Sold
$1,649,000

13937 155TH TER, Portland, OR 97224
- 4 Beds
- 4 Baths
- 4,745 Sq.Ft.
Sold
$1,539,500

25200 SW MCCONNELL RD, Sherwood, OR 97140
- 4 Beds
- 3 Baths
- 3,087 Sq.Ft.
Sold
$1,475,000

17437 Canal Circle, Lake Oswego, OR 97035
- 4 Beds
- 3 Baths
- 2,815 Sq.Ft.
Sold
$1,362,500

11863 NW THELIN LN, Portland, OR 97229
- 5 Beds
- 5 Baths
- 3,775 Sq.Ft.
Sold
$1,185,000

4645 SW FLOWER PL, Portland, OR 97221
- 5 Beds
- 3 Baths
- 3,134 Sq.Ft.
Sold
$1,175,000

26400 SouthWest Baker Road, Sherwood, OR 97140
- 5 Beds
- 5 Baths
- 3,864 Sq.Ft.
Sold
$1,130,000

13658 SW WHITE CEDAR PL, Tigard, OR 97223
- 4 Beds
- 5 Baths
- 5,607 Sq.Ft.
Sold
$1,100,000

10022 SW BALMER CIR, Portland, OR 97219
- 4 Beds
- 3 Baths
- 3,170 Sq.Ft.
Sold
$1,100,000

25977 SouthWest Ladd Hill Road, Sherwood, OR 97140
- 4 Beds
- 4 Baths
- 3,338 Sq.Ft.
Sold
$1,097,000

3041 NE ALAMEDA TER, Portland, OR 97212
- 6 Beds
- 4 Baths
- 5,562 Sq.Ft.
Sold
$995,000

2788 SE BYBEE BLVD, Portland, OR 97202
- 5 Beds
- 2 Baths
- 3,569 Sq.Ft.
Sold
$975,000

14784 SW 148TH TER, Tigard, OR 97224
- 4 Beds
- 4 Baths
- 3,401 Sq.Ft.
Sold
$930,000

23000 NE DAYTON AVE, Newberg, OR 97132
- 4 Beds
- 3 Baths
- 2,463 Sq.Ft.
Sold
$930,000

23508 SouthWest McLoughlin Connecticut, Sherwood, OR 97140
- 4 Beds
- 4 Baths
- 3,910 Sq.Ft.
Sold
$920,000

2820 SW STREAMSIDE DR, Portland, OR 97219
- 4 Beds
- 3 Baths
- 3,488 Sq.Ft.
Sold
$915,000

319 GREENLINK WAY, Newberg, OR 97132
- 6 Beds
- 4 Baths
- 4,721 Sq.Ft.
Sold
$900,000

12545 SE HADEED DR, Happy Valley, OR 97086
- 3 Beds
- 2 Baths
- 2,574 Sq.Ft.
Sold
$900,000

2116 NE ROSA PARKS WAY, Portland, OR 97211
- 4 Beds
- 3 Baths
- 2,921 Sq.Ft.
Sold
$895,000

19765 SW ALDERVIEW CT, Beaverton, OR 97007
- 4 Beds
- 3 Baths
- 3,092 Sq.Ft.
Sold
$889,000

11875 SW BARCELONA ST, Wilsonville, OR 97070
- 4 Beds
- 3 Baths
- 3,914 Sq.Ft.
Sold
$885,000

22326 SW TIMBER CROSSING TER, Sherwood, OR 97140
- 4 Beds
- 3 Baths
- 2,754 Sq.Ft.
Sold
$878,500

11880 SW BARCELONA ST, Wilsonville, OR 97070
- 4 Beds
- 3 Baths
- 3,884 Sq.Ft.
Sold
$875,000

14306 SW MISTLETOE DR, Portland, OR 97223
- 4 Beds
- 3 Baths
- 3,289 Sq.Ft.
Sold
$870,000

11427 SW SUZANNE PL, Tigard, OR 97223
- 4 Beds
- 3 Baths
- 3,152 Sq.Ft.
Sold
$854,900

21046 SW NURSERY WAY, Sherwood, OR 97140
- 5 Beds
- 3 Baths
- 2,927 Sq.Ft.
Sold
$850,000

13101 SW ESSEX DR, Tigard, OR 97223
- 5 Beds
- 4 Baths
- 3,920 Sq.Ft.
Sold
$849,900

17075 SW ARKENSTONE DR, Portland, OR 97224
- 5 Beds
- 4 Baths
- 3,583 Sq.Ft.
Sold
$849,022

8850 SW Puyallup LN, Tualatin, OR 97062
- 5 Beds
- 3 Baths
- 3,171 Sq.Ft.
Sold
$812,500

759 TIMBERLINE DR, Lake Oswego, OR 97034
- 4 Beds
- 3 Baths
- 2,928 Sq.Ft.
Sold
$810,000

16819 SW BIRDSONG ST, Beaverton, OR 97007
- 4 Beds
- 3 Baths
- 3,209 Sq.Ft.
Sold
$799,000

16632 NW ARGYLE WAY, Portland, OR 97229
- 4 Beds
- 3 Baths
- 2,190 Sq.Ft.
Sold
$795,000

27145 SW LADD HILL RD, Sherwood, OR 97140
- 4 Beds
- 3 Baths
- 2,649 Sq.Ft.
Sold
$780,000

27266 SE HOLST RD, Boring, OR 97009
- 4 Beds
- 3 Baths
- 2,401 Sq.Ft.
Sold
$775,000

19720 SW 56TH CT, Tualatin, OR 97062
- 4 Beds
- 3 Baths
- 2,775 Sq.Ft.
Sold
$770,000

9718 SW 53RD AVE, Portland, OR 97219
- 5 Beds
- 3 Baths
- 2,674 Sq.Ft.
Sold
$768,000

1450 GREENTREE CIR, Lake Oswego, OR 97034
- 5 Beds
- 3 Baths
- 2,601 Sq.Ft.
Sold
$755,000

14573 SW JENSEN TER, Tigard, OR 97224
- 4 Beds
- 3 Baths
- 2,690 Sq.Ft.
Sold
$751,000

6422 SW ROUNDTREE CT, Portland, OR 97219
- 3 Beds
- 2 Baths
- 1,448 Sq.Ft.
Sold
$750,000

10865 SW DERRY DELL CT, Tigard, OR 97223
- 3 Beds
- 3 Baths
- 2,410 Sq.Ft.
Sold
$750,000

17808 SW FITCH DR, Sherwood, OR 97140
- 3 Beds
- 2 Baths
- 2,146 Sq.Ft.
Sold
$749,000

22426 SW 109TH TER, Tualatin, OR 97062
- 3 Beds
- 3 Baths
- 2,621 Sq.Ft.
Sold
$740,000

11309 SE MALDEN ST, Portland, OR 97266
- 3 Beds
- 3 Baths
- 3,118 Sq.Ft.
Sold
$740,000

15144 SE SHAUNTE LN, Happy Valley, OR 97086
- 3 Beds
- 3 Baths
- 2,284 Sq.Ft.
Sold
$729,000

2070 SW 84TH AVE, Portland, OR 97225
- 4 Beds
- 3 Baths
- 2,817 Sq.Ft.
Sold
$715,000

20846 SW MARTINAZZI AVE, Tualatin, OR 97062
- 3 Beds
- 2 Baths
- 1,411 Sq.Ft.
Sold
$710,000

18015 SW WOODHAVEN DR, Sherwood, OR 97140
- 4 Beds
- 3 Baths
- 1,856 Sq.Ft.
Sold
$705,000

8125 SW 191ST AVE, Beaverton, OR 97007
- 4 Beds
- 3 Baths
- 2,846 Sq.Ft.
Sold
$700,000

15007 SW HAZELCREST TER, Tigard, OR 97224
- 4 Beds
- 3 Baths
- 3,267 Sq.Ft.
Sold
$700,000

6483 KEENE RD NE, Gervais, OR 97026
- 3 Beds
- 2 Baths
- 1,400 Sq.Ft.