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Seller's Guide

Selling Your Home

If you are considering a home purchase, use the guide below for helpful hints and tips and learn how to avoid common mistakes when buying in the Portland Metro area.

White modern home framed by flowering trees, with a courtyard pool and a fire pit surrounded by lounge chairs.

We Know the Portland Real Estate Market.

Portland is a unique and diverse area. Each community has its own character. Each neighborhood appeals to a different buyer. To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the experience to do this.

White sofa with pale patterned cushions beside a potted plant and bright multi-pane window.

We Have the Creative Talent to Showcase Your Home.

The old adage, "You can't judge a book by its cover" is passé today. This is a fast-paced, image-oriented society in which we live. First impressions really do count! Every piece of information on your property, whether it be a brochure, the wording in the Multiple Listing Service, a presence on the Internet, or a well-placed advertisement, must show your home in the best possible light.

During all phases of a listing from the initial paperwork and promotion through the very last details of the closing, we personally attend to all of the details. As a result, the large majority of our transactions come through referrals and repeat business.

Pricing Your Home

Pricing your home is both an art and a science. Achieving the optimal price is the result of both objective research into comparable properties and a gut feeling about your property and the current market.

Modern living room with a marble fireplace wall, sculptural chairs, and floor-to-ceiling glass doors.

The right price should:

  • Attract buyers
  • Allow you to earn the most money possible
  • Help you sell as quickly as possible

The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it's important to remember that, although the price is set by you, the value of the home is determined by the buyer. Try to avoid allowing your enthusiasm to impact your better judgment - overpricing is a common mistake that can cost you in the end.

White gabled estate behind a stone walkway, framed by manicured hedges and mature trees.

The Importance of Proper Pricing

  • Faster sale and less inconvenience
  • Exposure to more buyers
  • Increases Real Estate Agent's response
  • Generates more advertising/sign calls
  • Attracts higher offers
  • Means more money to seller
  • Avoids being "shopworn"

What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.

Bright dining room with a set wooden table, white upholstered chairs, and a glass-front china cabinet.

Common Reasons for Overpricing

  • Over-improvement
  • Need
  • Purchasing in higher-priced area
  • Original purchase price too high
  • Lack of factual data
  • Bargaining room
  • Move isn't necessary
  • Assessed value
  • Emotional attachment
  • Opinion of family and neighbors
Gray two-story house with a double garage, framed by golden autumn trees.

Dangers of Overpricing

  • Most of the activity on your home will occur in the first few weeks. Pricing a home properly and then creating immediate urgency in the minds of agents and buyers is critical.
  • Buyers who have seen most available homes in their price range are waiting for the "right house" to come on the market. That's why if a house is priced right, it will sell quickly. The buyers are there waiting for it.
  • Don't start with a high price and the assumption that you can reduce it later. By the time you decide to lower the price, it may be too late, as interest will have alreadywaned.
  • A major cause for concern is appraisal problems; overpricing can lead to loan rejections and lost time.
  • Even if your home is nicer than other homes in the same area, your house won't be picked for viewing if you set the price too high.
  • Buyers and agents become aware of the long exposure period and often are hesitant to make an offer because they fear something is wrong with the property.
  • Attracting the wrong buyers.
  • Fewer potentially qualified buyers will respond.
  • You might help sell similar homes that are priced low.
  • You could lose money as a result of making extra mortgage payments while incurring taxes, insurance and unplanned maintenance costs.
Living room with two light sofas, a wall-mounted television, and large windows overlooking trees.

The Role of a Real Estate Agent in Pricing

  • Provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMAis performed by comparing previously sold homes in the area, and currently active homes to know your competition.
  • There is no "exact price" for real estate
  • We don't tell you what we think your home is "worth".
  • The market determines value…together we determine the price.
  • You determine the price based on the factors you control:
        - Marketing time
        - Financing alternatives provided
        - Condition
        - Exposure method
  • Keep in touch with market trends and keep up to date with market activity of comparable homes.
  • Estimate your net proceeds.
  • Help to determine offering incentives.

An agent has NO control over the market, only the marketing plan. Never select an agent based on price.

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Past Transactions

  • 15655 NE Eilers Rd Sold

    $1,985,000

    15655 NorthEast Eilers Road, Aurora, OR 97002

    • 5 Beds
    • 4 Baths
    • 5,595 Sq.Ft.
  • Gray-and-stone house with a three-car garage, landscaped garden, and tall evergreen trees. Sold

    $1,649,000

    13937 155TH TER, Portland, OR 97224

    • 4 Beds
    • 4 Baths
    • 4,745 Sq.Ft.
  • Home with attached garage, landscaped lawn, and travel trailer beside a forest. Sold

    $1,539,500

    25200 SW MCCONNELL RD, Sherwood, OR 97140

    • 4 Beds
    • 3 Baths
    • 3,087 Sq.Ft.
  • Two-story white house with dark trim, a double garage, and a covered porch among mature trees. Sold

    $1,500,000

    15628 QUARRY RD, Lake Oswego, OR 97035

    • 5 Beds
    • 4 Baths
    • 3,074 Sq.Ft.
  • 17437 Canal Cir Sold

    $1,475,000

    17437 Canal Circle, Lake Oswego, OR 97035

    • 4 Beds
    • 3 Baths
    • 2,815 Sq.Ft.
  • Two-story gray shingle house with stone accents and a double garage beneath a pink dusk sky. Sold

    $1,362,500

    11863 NW THELIN LN, Portland, OR 97229

    • 5 Beds
    • 5 Baths
    • 3,775 Sq.Ft.
  • Aerial view of a single-story home and outbuilding amid wooded grounds with autumn foliage. Sold

    $1,280,000

    13214 S WARNOCK RD, Oregon City, OR 97045

    • 4 Beds
    • 4 Baths
    • 4,547 Sq.Ft.
  • Aerial view of a home inside a marked boundary, with a pool and wooded surroundings. Sold

    $1,223,000

    7845 SW FROBASE RD, Tualatin, OR 97062

    • 5 Beds
    • 4 Baths
    • 2,896 Sq.Ft.
  • Blue house with cedar-shingle gables, double garage, and colorful landscaping beneath mature trees. Sold

    $1,185,000

    4645 SW FLOWER PL, Portland, OR 97221

    • 5 Beds
    • 3 Baths
    • 3,134 Sq.Ft.
  • 26400 SW Baker Rd Sold

    $1,175,000

    26400 SouthWest Baker Road, Sherwood, OR 97140

    • 5 Beds
    • 5 Baths
    • 3,864 Sq.Ft.
  • Aerial view of a single-story home with a three-car garage, flowering trees, and wooded hills beyond. Sold

    $1,130,000

    13658 SW WHITE CEDAR PL, Tigard, OR 97223

    • 4 Beds
    • 5 Baths
    • 5,607 Sq.Ft.
  • Contemporary beige home with two garage doors, large windows, mature landscaping, and a basketball hoop. Sold

    $1,100,000

    10022 SW BALMER CIR, Portland, OR 97219

    • 4 Beds
    • 3 Baths
    • 3,170 Sq.Ft.
  • 25977 SW Ladd Hill Rd Sold

    $1,100,000

    25977 SouthWest Ladd Hill Road, Sherwood, OR 97140

    • 4 Beds
    • 4 Baths
    • 3,338 Sq.Ft.
  • Pale green two-story house with a covered porch, front steps, and an American flag. Sold

    $1,097,000

    3041 NE ALAMEDA TER, Portland, OR 97212

    • 6 Beds
    • 4 Baths
    • 5,562 Sq.Ft.
  • Single-story house with a double garage, stone accents, and mature trees in the front yard. Sold

    $1,020,000

    15140 SW 139TH AVE, Portland, OR 97224

    • 5 Beds
    • 4 Baths
    • 4,168 Sq.Ft.
  • Pink cottage-style home with a brick chimney, flowering shrubs, curved walkway, and attached garage. Sold

    $995,000

    2788 SE BYBEE BLVD, Portland, OR 97202

    • 5 Beds
    • 2 Baths
    • 3,569 Sq.Ft.
  • Two-story gray house with a double garage, stone accents, and landscaped front yard. Sold

    $975,000

    14784 SW 148TH TER, Tigard, OR 97224

    • 4 Beds
    • 4 Baths
    • 3,401 Sq.Ft.
  • Blue two-story house with a covered porch, landscaped garden beds, and a green lawn. Sold

    $930,000

    23000 NE DAYTON AVE, Newberg, OR 97132

    • 4 Beds
    • 3 Baths
    • 2,463 Sq.Ft.
  • 23508 SW McLoughlin Ct Sold

    $930,000

    23508 SouthWest McLoughlin Connecticut, Sherwood, OR 97140

    • 4 Beds
    • 4 Baths
    • 3,910 Sq.Ft.
  • Aerial view of a white two-story house with a gray roof, dark garage door, and landscaped driveway. Sold

    $920,000

    2820 SW STREAMSIDE DR, Portland, OR 97219

    • 4 Beds
    • 3 Baths
    • 3,488 Sq.Ft.
  • 319 Greenlink WAY Sold

    $915,000

    319 GREENLINK WAY, Newberg, OR 97132

    • 6 Beds
    • 4 Baths
    • 4,721 Sq.Ft.
  • Gray-beige home with stone accents, a two-car garage, and a wet driveway at dusk. Sold

    $900,000

    12545 SE HADEED DR, Happy Valley, OR 97086

    • 3 Beds
    • 2 Baths
    • 2,574 Sq.Ft.
  • Two-story gray house with a covered porch, landscaped garden, and sidewalk. Sold

    $900,000

    2116 NE ROSA PARKS WAY, Portland, OR 97211

    • 4 Beds
    • 3 Baths
    • 2,921 Sq.Ft.
  • Two-story tan house with a stone entry, attached double garage, and landscaped front yard. Sold

    $895,000

    19765 SW ALDERVIEW CT, Beaverton, OR 97007

    • 4 Beds
    • 3 Baths
    • 3,092 Sq.Ft.
  • Two-story beige house with an attached garage, covered porch, and leafless tree in the front lawn. Sold

    $889,000

    11875 SW BARCELONA ST, Wilsonville, OR 97070

    • 4 Beds
    • 3 Baths
    • 3,914 Sq.Ft.
  • Two-story gray home with a two-car garage, gabled roofs, and landscaped front garden. Sold

    $885,000

    22326 SW TIMBER CROSSING TER, Sherwood, OR 97140

    • 4 Beds
    • 3 Baths
    • 2,754 Sq.Ft.
  • Two-story home with a double garage, covered porch, and landscaped front lawn. Sold

    $878,500

    11880 SW BARCELONA ST, Wilsonville, OR 97070

    • 4 Beds
    • 3 Baths
    • 3,884 Sq.Ft.
  • Two-story gray home with a stone entry, two-car garage, and landscaped front yard. Sold

    $870,000

    11427 SW SUZANNE PL, Tigard, OR 97223

    • 4 Beds
    • 3 Baths
    • 3,152 Sq.Ft.
  • Two-story gray and brick house with a three-car garage and arched entry. Sold

    $870,000

    14306 SW MISTLETOE DR, Tigard, OR 97223

    • 4 Beds
    • 3 Baths
    • 3,265 Sq.Ft.
  • Two-story beige house with two garage doors, landscaped yard, and wide driveway. Sold

    $854,900

    21046 SW NURSERY WAY, Sherwood, OR 97140

    • 5 Beds
    • 3 Baths
    • 2,927 Sq.Ft.
  • Gray-sided home with a three-car garage and wooded backdrop. Sold

    $850,000

    13101 SW ESSEX DR, Tigard, OR 97223

    • 5 Beds
    • 4 Baths
    • 3,920 Sq.Ft.
  • Dark blue house with a two-car garage and a spacious fenced yard, viewed from above. Sold

    $850,000

    8330 SW 43RD AVE, Portland, OR 97219

    • 5 Beds
    • 3 Baths
    • 2,588 Sq.Ft.
  • Gray two-story home with a double garage and front deck among mature trees. Sold

    $849,900

    17075 SW ARKENSTONE DR, Portland, OR 97224

    • 5 Beds
    • 4 Baths
    • 3,583 Sq.Ft.
  • Front elevation drawing of a two-story house with a gabled roof, covered entry, and attached garage. Sold

    $849,022

    8850 SW Puyallup LN, Tualatin, OR 97062

    • 5 Beds
    • 3 Baths
    • 3,171 Sq.Ft.
  • Single-story house with a two-car garage, shaded entry, and mature trees in the landscaped yard. Sold

    $812,500

    759 TIMBERLINE DR, Lake Oswego, OR 97034

    • 4 Beds
    • 3 Baths
    • 2,928 Sq.Ft.
  • Two-story home with stone facade, white garage door, landscaped front yard, and a tree beside the driveway. Sold

    $810,000

    16819 SW BIRDSONG ST, Beaverton, OR 97007

    • 4 Beds
    • 3 Baths
    • 3,209 Sq.Ft.
  • Aerial view of a brown house with a multi-section shingle roof, attached garage, and wooded surroundings. Sold

    $799,000

    16632 NW ARGYLE WAY, Portland, OR 97229

    • 4 Beds
    • 3 Baths
    • 2,190 Sq.Ft.
  • House rear exterior with a raised deck, broad windows, and tall evergreen trees. Sold

    $795,000

    27145 SW LADD HILL RD, Sherwood, OR 97140

    • 4 Beds
    • 3 Baths
    • 2,649 Sq.Ft.
  • Multi-story home with an attached garage, elevated entry stairs, and a red-leafed Japanese maple. Sold

    $795,000

    3526 SW ARNOLD ST, Portland, OR 97219

    • 4 Beds
    • 3 Baths
    • 2,866 Sq.Ft.
  • Gray-blue two-story house with a raised deck and tan umbrella, surrounded by trees. Sold

    $780,000

    27266 SE HOLST RD, Boring, OR 97009

    • 4 Beds
    • 3 Baths
    • 2,401 Sq.Ft.
  • Two-story gray house with white stone accents, a double garage, and a landscaped front lawn. Sold

    $780,000

    9736 SW 173RD AVE, Beaverton, OR 97007

    • 5 Beds
    • 3 Baths
    • 3,086 Sq.Ft.
  • Two-story brick-and-siding home with an arched entry, blue front door, and attached garage. Sold

    $775,000

    19720 SW 56TH CT, Tualatin, OR 97062

    • 4 Beds
    • 3 Baths
    • 2,775 Sq.Ft.
  • Gray two-story home with a double garage, stone accents, and leafy landscaping. Sold

    $770,000

    9718 SW 53RD AVE, Portland, OR 97219

    • 5 Beds
    • 3 Baths
    • 2,674 Sq.Ft.
  • Pale blue split-level home with a stone entry terrace and attached double garage, surrounded by mature trees. Sold

    $768,000

    1450 GREENTREE CIR, Lake Oswego, OR 97034

    • 5 Beds
    • 3 Baths
    • 2,601 Sq.Ft.
  • Two-story gray-and-white home with steep gables, a double garage, and landscaped front lawn. Sold

    $755,000

    14573 SW JENSEN TER, Tigard, OR 97224

    • 4 Beds
    • 3 Baths
    • 2,690 Sq.Ft.
  • Blue single-story home with a double garage, covered entry, and landscaped front yard. Sold

    $751,000

    6422 SW ROUNDTREE CT, Portland, OR 97219

    • 3 Beds
    • 2 Baths
    • 1,448 Sq.Ft.
  • Split-level home with white siding, a brick front, double garage, and broad green lawn. Sold

    $750,000

    10865 SW DERRY DELL CT, Tigard, OR 97223

    • 3 Beds
    • 3 Baths
    • 2,410 Sq.Ft.
  • Red-brick house with a gray hipped roof, arched entry window, landscaped garden, and attached garage. Sold

    $750,000

    17808 SW FITCH DR, Sherwood, OR 97140

    • 3 Beds
    • 2 Baths
    • 2,146 Sq.Ft.
  • Two-story home with stone accents, a three-car garage, landscaped yard, and wide driveway. Sold

    $749,000

    22426 SW 109TH TER, Tualatin, OR 97062

    • 3 Beds
    • 3 Baths
    • 2,621 Sq.Ft.
  • Two-story gray and brick house with white trim, a front lawn, and an attached two-car garage. Sold

    $745,000

    372 N FAIRWAY ST, Newberg, OR 97132

    • 4 Beds
    • 4 Baths
    • 3,101 Sq.Ft.
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